The bar is the brand.

What this is

First Launch is a curated directory of newly launched products at exceptional value. A product qualifies only if its launch promotion clears a hard bar: a discount of 25% or more, free access for at least a month, or a lifetime deal.

That bar is the whole brand. Everything on the site is a real deal worth a visitor's time — nothing is filler, nothing is full-price, and nothing stays past its window.

Where listings come from

Two places. Our own pipeline watches launch platforms daily and lists qualifying promos automatically — those listings carry a visible "sourced from" line and a claim button so the maker can take them over for free. And founders submit directly: a short wizard, human (and AI-assisted) review, and a one-off listing fee only after approval.

Either way, the deal facts are structured data — prices, windows, eligibility — so what you read is what search engines and answer engines read too.

How the site makes money

Founders pay a small one-off fee for placement — $5 for 7 days or $19 for 30 days in browse, home and the feeds. Scraped listings are free, always, and claiming one costs nothing. We sell placement time, never approval: the eligibility bar can't be bought past.

Who runs it

First Launch is built and operated by D-EFFCON Pty Ltd in Australia — a one-person operation with a lot of automation behind it. Questions, corrections and takedown requests: support@firstlaunch.promo.